Personalized beauty shopping, 24/7

A foundation shade finder helps beauty brands recommend the most suitable foundation shade for each shopper based on their unique skin tone. It removes uncertainty from the online shopping experience, helping customers choose products more confidently and reducing mismatch-related returns.

With Arbelle’s Shade Finder, the process is simple and seamless. First, the technology analyzes the shopper’s skin tone using either a live camera or an uploaded photo. It then compares the results with your brand’s foundation range to identify the closest shade match. Finally, shoppers can virtually try on the recommended shades to see how they look before purchasing.

The entire experience takes just seconds, helping shoppers quickly discover the right product and shade with greater confidence.

A traditional foundation quiz relies on customer self-assessment, which can be subjective, inconsistent, and limited in inclusivity. Shoppers are often asked to describe their skin tone, undertone, or current foundation match, leading to less accurate recommendations.

AI shade matching takes a different approach. Instead of relying only on subjective information provided by customers, it analyzes visual skin-tone data from a live camera or uploaded photo and compares it with product-specific shade information to recommend the most suitable match. This allows beauty brands to deliver faster, more accurate, and more inclusive shade recommendations for every shopper, at any time.

Yes. Arbelle’s Shade Finder is built for inclusivity from the ground up.

It combines advanced skin tone analysis, diverse real-world datasets, and the industry’s most comprehensive skin tone framework, the Monk Skin Tone Scale, to deliver accurate foundation recommendations across the full spectrum of skin tones, from the lightest to the deepest.

Arbelle is the first Shade Finder built on the Monk Skin Tone Scale, helping beauty brands provide more personalized, accurate, and inclusive shade matching experiences for every shopper.

Virtual makeup try-on technology allows beauty shoppers to see how makeup products look on their own face before purchasing, using augmented reality and a device camera. For beauty brands, it recreates the in-store product testing experience online, helping customers explore shades and finishes with greater confidence.

The technology combines face tracking, computer vision, and AR rendering to detect facial features and apply digital makeup realistically and in real time. Arbelle’s Virtual Try-On accurately recreates product color, finish, and placement without beautifying filters, delivering a true-to-life shopping experience across different skin tones and lighting conditions.

Arbelle supports virtual try-on across a wide range of makeup categories, including lipstick, lip gloss, lip liner, foundation, concealer, blush, contour, highlighter, eyeshadow, eyeliner, mascara, brows, face paint, and complete makeup looks.

Arbelle’s Virtual Try-On is designed to recreate how makeup products actually look on real skin. The technology combines advanced face tracking, computer vision, and photorealistic AR rendering to deliver a true-to-life virtual makeup experience.

At the core of the experience is our proprietary face tracking technology that maps more than 150 facial points in real time. This allows makeup to move naturally with the user’s face, creating a smooth, mirror-like experience even during movement.

Arbelle also accurately recreates product-specific characteristics such as color, finish, and intensity, helping brands showcase how products truly appear across different skin tones and lighting conditions.

Unlike many beauty AR providers, Arbelle does not alter facial features or apply artificial beautification effects. The result is a more authentic and trustworthy product preview that helps shoppers make more confident purchase decisions.

Arbelle provides beauty brands with insights into customer behavior and product performance. Brands can track shade demand, customer skin tone distribution, product engagement, conversions, potential gaps in their shade range, and more.

This helps brands better understand how shoppers discover, evaluate, and interact with products, enabling more data-driven decisions around merchandising, product development, personalization, and e-commerce optimization.

Arbelle combines enterprise-grade beauty AI technology with a collaborative, customer-focused approach.

Built on more than 20 years of computer vision expertise from Visage Technologies, our platform delivers photorealistic virtual try-on, inclusive AI shade matching, and advanced analytics specifically for modern beauty ecommerce.

Our technology accurately recreates real product colors and finishes without beautification filters, helping shoppers make more confident purchase decisions while helping brands increase conversion rates and reduce mismatch-related returns.

Beyond the technology itself, Arbelle is designed to scale with beauty brands of all sizes. We support extensive product catalogs without SKU limitations, offer lightweight integrations for modern e-commerce environments, and provide dedicated onboarding and ongoing strategic support through a customer-centric partnership model.

At every stage, our focus remains the same: helping your brand turn personalization into measurable ROI through more confident online shopping experiences.