Our approach

Trusted by beauty brands. Powered by science. Built for results.

Beyond beauty tech

At Arbelle, we don’t just build beauty tech – we become the beauty tech partner you can rely on. We support you with the technology, expertise, and ongoing collaboration you need to grow with confidence. You can, then, deliver standout customer experiences, drive conversions, and stay ahead in a fast-moving market.

Beauty AI solutions for cosmetic brands by Arbelle

Built on 20+ years of AI excellence

Arbelle is powered by Visage Technologies, a global leader in computer vision and AI since 2002.

Our proprietary technology is developed entirely in-house, not licensed or white-labeled, ensuring full control, unmatched performance, and data privacy.

➢ More on who we are

Data privacy by design

Your customers’ trust is non-negotiable – and so is our approach to privacy. Arbelle is proudly based in Europe, with all R&D, testing, and development done in-house. Data privacy is, therefore, not a checkbox but the foundation of everything we build.

✔ 100% GDPR-compliant by design
✔ No third-party tracking or data sharing
✔ Face data never stored or transmitted
✔ All technology developed within the EU

“We don’t just follow privacy rules — we embed them into the very core of our technology.”

  Marcus Tamminen, Managing Director

Developed with experts. Endorsed by professionals.

Arbelle’s technology is shaped by the people who know beauty best – it’s co-created with professional makeup artists, product teams, and leading cosmetic brands.

This ensures real value in real-world beauty contexts – from shade accuracy to application logic. Every feature is both technically sophisticated and practically effective, built to support beauty brands’ real-world needs.

“Arbelle’s tools, such as Shade Finder, aren’t just smart – they’re makeup-artist approved. That’s the difference between a gimmick and a game-changer.”

  Kristijan Antolic, Product Owner

Rigorous testing for reliable results

Accuracy isn’t a promise – it’s a proven outcome.

Our solutions are tested where it matters most – on real people, in real conditions. To ensure exceptional accuracy, we run extensive testing across hundreds of products and a diverse range of skin tones, ages, and lighting conditions.

This data-driven, real-world testing ensures our tools deliver consistent, reliable results – not just in demos, but in everyday use.

Tailored tech, not templates

Every brand is unique. That’s why we don’t do “one size fits all.” Whether you’re launching a new line or scaling globally, Arbelle adapts to your brand, not the other way around. We align our features with your goals, workflows, and audience expectations, offering:

✔ Modular solutions: pick what you need
✔ Brand-specific shade and product logic
✔ Seamless integration into apps, web, or in-store

Built for long-term success

We’re not here to sell a product and disappear. We become your long-term partner, supporting your success through:

✔ Responsive customer support and onboarding
✔ Ongoing improvements and feature rollouts
✔ Transparent roadmaps and pricing
✔ Proactive troubleshooting and performance monitoring

Read our latest case studies

“Our goal is simple – to give our partners beauty tech that actually works, backed by people they can trust.”

Marcus Tamminen, Managing Director

Why beauty brands choose Arbelle

GDPR-first & Europe-based: Privacy, ownership, and transparency at the core
Proven AI expertise from Visage Technologies’ 20+ years of innovation
Built and tested in-house — no third-party code, no surprises
Validated by makeup artists & beauty experts for real-world accuracy
Enterprise-ready with flexible integration & world-class support

Let’s work together

Does our approach resonate with you?

Let’s talk about how we can support your brand’s growth – with the right technology, the right team, and a partnership you can count on.

Connect with our team

Marcus Tamminen
Managing Director Marcus Tamminen
Katarina Varga
Sales Manager Katarina Varga
Ante Plavcic
Sales Manager Ante Plavcic