Virtual makeup try-on
Let shoppers try makeup products virtually, in real time, with realistic color, texture & finish.
Next-gen beauty AI for cosmetic brands ready to personalize shopping, increase conversions, and grow across every channel.
Cosmetics are complex to sell online. A lipstick is not just red. A foundation is not just beige. And skin tones are not just light, medium, or dark.
Arbelle is a beauty AI company helping brands turn that complexity into smarter shopping experiences through advanced AI, AR, face tracking, shade analysis, and real-time product insights.
The result:
Engage customers and drive sales with cutting-edge beauty AI across your websites, apps, and in-store setups.
Online beauty shopping still asks customers to guess too much. Arbelle helps cosmetic brands reduce that uncertainty with AI-powered experiences that make product discovery more visual, personal, and confidence-driven.
Guide customers toward the right products, shades, and finishes without endless scrolling.
Let customers try, compare, and understand products before they buy.
Use Arbelle’s tech across websites, apps, in-store screens, retail activations, and digital campaigns.
See what shoppers try, compare, abandon, and choose.
Beauty AI should do more than impress shoppers. It should move the numbers brands care about.
Arbelle helps cosmetic brands increase product confidence, improve engagement, and support higher conversion across digital beauty journeys.
Our AI for beauty brands is proven to deliver results fast.
Our clients have seen:
Choosing a beauty AI company is not only about the technology. It is about the team behind it.
Arbelle combines advanced face AI, in-house R&D, beauty-specific testing, and hands-on support to help cosmetic brands launch experiences that fit their products, goals, and customers.
Developed with input from cosmetic brands, makeup artists, and real beauty use cases.
Our technology is researched, developed, tested, and improved by our own team.
Adapt the experience to your brand identity, product catalog, and customer journey.
From onboarding to optimization, Arbelle works with your team before and after launch.
Arbelle’s solutions are powered by proprietary face-tracking and computer vision technology refined over two decades and trusted by 300+ brands worldwide.
Real-time tracking of 150+ facial landmarks creates a natural virtual makeup experience that moves with the user’s face, across devices and lighting conditions.
The result is beauty technology that feels less like a filter and more like a mirror.
Every try-on, shade search, and product interaction can tell your brand something useful.
Arbelle’s analytics help teams understand what shoppers want, where they hesitate, and which products drive the strongest interest.
See which shades, finishes, and categories customers explore most.
Track how shoppers move from try-on to product page, CTA, or purchase intent.
Compare engagement and preferences across countries, campaigns, devices, or channels.
Use beauty data to inform ecommerce, product, marketing, and retail strategy.
Get in touch to explore beauty AI solutions for your business.
A beauty AI company develops artificial intelligence technology for beauty and cosmetics brands, helping them personalize product discovery, improve customer confidence, and create smarter digital shopping experiences.
Arbelle provides beauty AI and AR technology for cosmetic brands, including virtual makeup try-on, AI foundation shade matching, conversational beauty assistance, and analytics for understanding customer preferences.
Yes. Arbelle works with beauty and cosmetics brands, retailers, and e-commerce teams. It is not a consumer app, marketplace, or influencer tool.
AI in cosmetics can support shade matching, virtual try-on, product recommendations, customer guidance, personalization, e-commerce analytics, and more accurate digital product representation.
Beauty AI technology is especially useful for color cosmetics brands, foundation brands, omnichannel beauty retailers, and cosmetic companies with wide product ranges or complex shade portfolios.
Beauty AR usually refers to augmented reality experiences, such as virtual makeup try-on. Beauty AI is broader. It can include shade matching, product recommendations, personalization, conversational assistance, analytics, and other intelligent systems that help brands improve the customer journey.
Beauty AI can reduce purchase hesitation, help customers find suitable products faster, increase product confidence, improve add-to-cart rates, reduce mismatch-related returns, and generate useful first-party insights.
No. Beauty AI can be used across websites, mobile apps, in-store screens, retail activations, consultations, and omnichannel shopping journeys.
Yes. Arbelle offers Virtual Makeup Try-On technology that lets shoppers try makeup products digitally in real time, helping cosmetic brands create more interactive and confident product discovery experiences.
Yes. Arbelle’s AI Foundation Shade Finder analyzes skin tone and recommends suitable foundation shades from a brand’s own product range, helping reduce shade uncertainty and support more confident complexion shopping.
Yes. Arbelle provides analytics that help brands understand virtual try-on behavior, shade preferences, customer engagement, product interest, and other signals that can support ecommerce, product, and marketing decisions.
Arbelle combines proprietary computer vision, realistic AR rendering, AI shade analysis, conversational guidance, real-time analytics, and privacy-by-design technology developed specifically for cosmetic brands.
No. Arbelle is built with privacy-by-design principles and GDPR-compliant practices. Its technology is designed for secure beauty experiences without unnecessary processing or storage of personal customer data.
Yes. Arbelle’s beauty AI solutions can be adapted to a brand’s product catalog, visual identity, e-commerce setup, and specific customer journey needs.
Arbelle is powered by Visage Technologies – the leading provider of face tracking, analysis, and recognition technology since 2002. Our in-house R&D Center continuously develops computer vision innovations, providing 300+ clients worldwide with first-class face AR and AI solutions.