Our recent webinar, “Stay Relevant, Not Cancelled: Inclusivity Insights, Customer Trends, and Beauty Tech in Cosmetics,” brought forward fresh perspectives and actionable strategies for brands striving to stay inclusive in a rapidly evolving beauty industry.
Hosted by Arbelle and Cosnova, the session featured Stéphanie Anttonen, Cosnova’s Brand Manager, and Marcus Tamminen, Arbelle’s Head of Sales. Together, they shared transformative strategies to keep brands aligned with evolving consumer values.
Highlights:
- Customer expectations: Over 76% of beauty consumers prioritize diversity and inclusivity in brands they choose
- Inclusivity in action: Cosnova shares their success story, focusing on real customer insights
- Beauty AR: AR technology is transforming customer experiences with personalized, accessible shopping that caters to diverse audiences
- Key recommendations: Token inclusivity is out – authenticity and holistic approach are in
Key inclusive beauty trends and insights from the webinar
Stéphanie, known for her expertise in consumer-centric initiatives, shared her experiences with creating personalized, inclusive shade ranges. Marcus, a seasoned expert working with leading cosmetic brands, delved into the transformative potential of beauty AI solutions that enhance customer experiences and foster brand loyalty.
Inclusivity – what customers want
✧ Research shows that 76% of consumers prioritize diversity in the brands they choose.
Today’s consumers expect authentic representation across skin tones, genders, and ages. They are savvy and quick to notice superficial attempts at inclusivity, making it vital for brands to genuinely reflect the diversity of their audience.
Cosnova’s inclusivity success story
✧ Cosnova’s journey to inclusive beauty is driven by technology and deep customer insights.
Using SkinCam technology, they analyzed real skin tone variations across thousands of consumers, creating a foundation line that offers a match for everyone. Stéphanie shared how Cosnova’s dedication to shade inclusivity and personalization is setting new standards in the industry. Plus, we also find out how Cosnova addressed the other side of the challenge – helping customers discover their best shade in an online environment where most product research happens today.
The power of beauty AR
✧ Beauty AR is transforming how consumers engage with products, making personalization more accessible and impactful.
Arbelle’s AI-driven tools, like the inclusive Shade Finder and Virtual Makeup Try-On, allow customers to find their ideal match with more ease and accuracy than ever. Marcus highlighted that 59% of consumers are more likely to purchase after visualizing products through AR. This statistic underscores the potential of technology to enhance the shopping experience.
By empowering customers to explore and select products that authentically represent them, these tools drive both satisfaction and loyalty. This helps brands connect with consumers in meaningful ways and sets the pace for inclusivity in the beauty industry.
Recommendations for 2025
✧ Throughout the webinar, authenticity, active engagement, and inclusivity emerged as key themes for brands aiming to stay relevant.
Both speakers underscored the need for brands to genuinely listen to their customers, embrace feedback, and integrate inclusive practices across product development and marketing. Leveraging virtual tools and beauty AR, they emphasized, is essential for building personalized and meaningful connections with today’s consumers, making each interaction feel tailored and resonant.
Get exclusive inclusivity resources
Wondering how well your products cater to diverse skin tones? Are your shade ranges inclusive enough? Find out with a complementary Foundation Inclusivity Analysis! We’ll help you identify gaps and opportunities in your product line.
Plus, dive deeper into inclusivity insights and discover key strategies for 2025. Download our full State of Inclusivity in Beauty report, packed with detailed analysis and actionable recommendations.
Discover how inclusive your brand is
Does your foundation line cater to all your customers and their diverse skin tones? Find out with an exclusive foundation inclusivity analysis!
