C Shade Finder - Arbelle

Shade guessing is costing you sales

Arbelle’s AI Shade Finder turns guesswork into confident purchases.

Get started with shade matching AI
Arbelle Foundation Shade Finder AI
Get started with shade matching AI

Trusted by leading cosmetics brands

More shades don’t solve the problem.

Helping each customer find their shade does.

Without guidance, shoppers feel lost. They hesitate, guess, or leave.

As online beauty grows, so does the cost of getting shade matching wrong:

 

  • Shade mismatch drives 20–65% of online beauty returns
  • Even a “low” 4% return rate can quietly drain tens of thousands in revenue each year

 

Meanwhile, 67% of AR users are less likely to return products.

Fix shade matching at the source – find the right shade instantly, without guesswork.

1

Add Shade Finder to web, app, or in-store for instant shade matching via live camera or selfie.

2

Our AI analyzes user’s skin tone, providing personalized recommendations from your product line.

3

Customers can virtually try on recommended shades, driving confident purchases.

Proven results with leading beauty brands

90% consumer satisfaction, +20% add-to-cart rate

Trained on real, diverse consumer panels to ensure accuracy across all skin tones, Arbelle’s Shade Finder delivers both precise recommendations and actionable market intelligence.

Talk to a shade matching expert

Why Arbelle’s Shade Finder

Built for beauty brands focused on conversion, inclusivity, and data-driven growth.

ACCURACY: Powered by the Monk Skin Tone Scale for precise matching across diverse skin tones.

DATA: Understand customer skin tone distribution and identify gaps in your shade range.

INTEGRATION: Deploy across web, mobile, or in-store with flexible API integration.

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Turn personalization into revenue – integrate beauty AI across your website, app, and in-store experience.

CUSTOMER TESTIMONIALS

Read what our customers say about our technology

Palm Beach Tan

Gorkem Yamandag

SVP, Technology & Project Management
“Arbelle’s technology stood out for its combination of realistic rendering, customization options, and advanced facial tracking, making it a compelling choice for us to implement a virtual try-your-skin solution.”
City Lab Cosmetics

Silvia Capel Badino

COO
“We highly recommend Arbelle’s technology because we believe that AR in general – and particularly sophisticated tech such as Arbelle – could give a great boost to all e-commerce. We’re also very positively impressed by the professionalism of your team, and as we’re planning to launch the virtual foundation experience as well, we think it could be a great new challenge for our partnership.”

Stephanie Anttonen

Senior Innovation Hub Manager
“We needed a partner who understood our consumer-centric mission when it comes to technology. Arbelle’s Shade Finder gave us the accuracy and inclusivity we were looking for, while being flexible enough to adapt to our brand and markets, and truly be custom-tailored to our needs. Since implementing the Shade Finder, we’ve seen a clear impact – consumers are more confident in their purchases, and we now have reliable insights to guide product development across markets.”

Frequently Asked Questions

What is the Monk Skin Tone Scale, and why is it important to Arbelle’s Shade Finder?

The Monk Skin Tone Scale is a advanced skin tone classification system that accurately represents a wide range of human skin tones, far beyond traditional scales like the Fitzpatrick Skin Type (FST), which focused on sun reactivity rather than true tone inclusivity. Developed with input from dermatologists, makeup artists, and color scientists, the Monk scale was designed to address these gaps and provide precise, inclusive shade matching.

Arbelle is the first to integrate this scale into our Shade Finder, setting a new standard for inclusivity by delivering a personalized foundation match for every individual.

Is Shade Finder safe or does it store any customer data?

No, we do not store any personal data. When you share your picture or turn on the live camera, Arbelle keeps such images only for the time necessary to fulfill the intended purpose of finding your foundation match and deletes them immediately after the experience.

What is the cost of the Shade Finder software?

The cost of our Shade Finder software varies based on factors such as personalization, features, and scale. Due to the diverse inquiries and requests we receive, we tailor our pricing to suit your specific needs. If you provide us with some information about your requirements, we will offer you a personalized quote without any obligation to take further action.

Can I try out your technology before licensing it?

Absolutely! We encourage you to try our demo to see how it would look on your webshop. For a more detailed exploration, request your free evaluation license.

Can I customize the Shade Finder interface to reflect my brand identity?

Yes, the Shade Finder is fully customizable. You can adjust the design elements to align with your brand’s aesthetic, ensuring a consistent and branded customer experience.

How does the Shade Finder determine a customer’s skin tone?

Our advanced AI technology analyzes either a live camera image or uploaded photo to identify each customer’s skin tone accurately, providing tailored recommendations from your foundation range.

Why should my brand partner with you?

Partnering with Arbelle means accessing the best of both worlds: high-quality products and unmatched customer service. We offer unparalleled face tracking technology, extensive features, and lifelike virtual makeup and customer analytics. Our in-house R&D Lab is dedicated to developing innovative beauty solutions. We also take a fully customer-centric approach, with no limits on the number of SKUs within your license.

Is the Shade Finder compatible with both desktop and mobile devices?

Yes, Shade Finder is optimized for desktop and mobile, allowing customers to access it from any device and enjoy a seamless experience.

How much maintenance does Shade Finder require once implemented?

Shade Finder is designed to be low-maintenance. Our team provides ongoing support, and regular updates are automatically applied to keep your solution running smoothly.