Black consumers are 5.7 times more dissatisfied with makeup shopping than non-Black consumers.
Get a free foundation inclusivity analysis that reveals shade gaps & revenue opportunities for your brand.
Your analysis is carried out by our experts, who work with some of the world’s leading beauty brands every day. After analyzing your foundation line, they create a report packed with key insights and recommendations that help you build foundation ranges that truly serve your customers.
Find out how well your current foundation shades perform across a wide range of skin tones, and how effectively they meet the needs of diverse customers.
Shade distribution is assessed using the Monk Skin Tone Scale, the industry’s most comprehensive and inclusive skin tone framework.
Pinpoint gaps in your current foundation shade range and identify opportunities to improve your product line, so you can better serve your customers across markets.
Your foundation inclusivity analysis report comes with the latest customer trends and strategic recommendations from our experts, ensuring your products meet the growing market demand for inclusivity.
Today’s customers expect brands to be inclusive and representative, and brands that deliver earn stronger trust, broader appeal, and long-term growth.
Our foundation inclusivity analysis shows how well your products meet these expectations.
It identifies gaps in your current shade range, highlights opportunities to better serve diverse consumers, and provides actionable insights to help you create products that resonate with a wider audience, driving customer satisfaction and brand loyalty.
No. This is a complimentary, no-strings-attached analysis offered for a limited time. While it’s typically a service reserved for our clients, there is absolutely no cost or obligation to receive your report.
Yes, we tailor the analysis specifically to your brand. Our experts take a close look at your current foundation line, see how it performs across different skin tones, and pinpoint where there’s room to improve.
You’ll receive a custom report with clear, practical insights and recommendations – created just for you – to help you better serve a diverse range of customers.
To get started, simply fill in the contact form above.
One of our experts will be in touch shortly to gather a few basic details so we can begin working on your report. Once everything is ready, we’ll send it your way – typically, you get your report within a few working days.
However, please note that we want to give every brand the time and care needed to deliver a truly personalized, high-quality analysis. That is why, during periods of high demand, delivery may take up a bit longer.