Black consumers are 5.7 times more dissatisfied with makeup shopping than non-Black consumers.
Today’s customers demand inclusivity and representation, which can boost your brand’s reputation, product appeal, and drive growth and customer satisfaction.
Our foundation inclusivity analysis helps determine whether your products meet these needs.
Identify gaps in your current shade range, uncover opportunities for improvement, and gain insights into how your products cater to a diverse customer base with this unique opportunity.