Research shows that today’s customers prefer exploring products online, crave personalized experiences, and are ditching traditional in-store testers in favor of AR experiences.
One of the most transformative innovations driving this shift is augmented reality, specifically virtual makeup try-on technology.
By integrating this cutting-edge solution into your existing channels, your brand can offer customers a personalized and immersive makeup exploration experience that boosts engagement, builds confidence, and increases conversions.
But how do you integrate a virtual makeup application – and what do you gain beyond just “cool” tech? Let’s break it down.
Effortless virtual makeup try-on integration into existing channels
Virtual makeup try-on is an AR technology that lets customers see how different makeup products – like lipsticks, eyeshadows, or foundations – would look on their faces in real time, using their digital devices.
Our state-of-the-art virtual makeup application is designed for seamless integration and effortless use across your brand’s digital touchpoints. From the tech side to the customer experience, it’s built to work smoothly, without disrupting your existing setup.
The process is not only efficient but also highly adaptable, allowing you to tailor the experience to perfectly fit your brand’s identity.
So, here’s an equally simple step-by-step guide to getting started.
1. Choose your integration method
When integrating virtual makeup try-on technology, flexibility is key. With Arbelle, you can integrate the virtual try-on wherever and however it makes sense for your brand and customers:
- Embedded interface. Effortlessly integrate the virtual try-on directly into your website for a smooth, cohesive, and uninterrupted user experience.
- Pop-up window. Opt for a flexible pop-up window, providing an interactive experience without changing your site layout.
- Dedicated web page. Elevate your digital strategy by creating a dedicated page for the virtual try-on, giving it a prominent, standalone presence.
2. Customize to match your brand’s unique look and feel
Customization is key to maintaining a consistent brand identity. Our virtual makeup try-on app can be fully adapted to your visual identity.
- Activate only the features that matter to your customer journey, keeping the experience clean, intuitive, and on-brand.
3. Implement with minimal resources
We designed Arbelle’s technology to be fast and efficient to deploy, without putting a burden on your development or marketing teams.
With our customizable solution, beauty brands can offer an interactive beauty AR experience that feels native to their platform. Whether embedded directly into your website, presented as a pop-up window, or hosted on a dedicated web page, our technology adapts to your needs, enhancing the user experience without disrupting your current setup.
Ultimately, what your brand gains is maximum flexibility and a unique experience to offer your customers. With this simplified and tailored shopping journey, they can try virtual products very easily and intuitively, and buy them just as easily and readily.
Track real results with advanced analytics
It’s not just about adding virtual try-on – it’s about knowing what’s working and why.
With Arbelle’s analytics dashboard, you get clear, actionable insights into how customers engage with your virtual makeup experience – in real time, across markets, and down to specific product interactions. And you can make smarter business decisions without guesswork.
No technical complexity. No data silos. Just the metrics that matter – all in one place.
| ✔ See how many users are interacting with your virtual try-on and which products are generating the most engagement. |
| ✔ Understand product preferences – from most-tried foundation shades to top-performing lip colors. |
| ✔ Measure conversions directly tied to virtual try-on interactions, so you can identify the best-performing products and campaigns. |
| ✔ Compare customer behavior by country to understand how engagement varies by market, and tailor your strategy locally. |
| ✔ Track performance over time, analyze trends and seasonal shifts by day, week, or month – and respond with data-backed campaigns. |
| ✔ Compare performance across product lines and dig deeper into engagement across specific campaigns or channels. |
| ✔ Collect micro-level insights – from the most clicked call-to-action to the average session length, get granular insights to refine your UX and drive better outcomes. |
All data is presented in an intuitive tabular or visual format, allowing both marketing and product teams to spot trends quickly and make informed decisions.
No need for manual tracking or complex reporting. With Arbelle, valuable insights come built in and are easily filterable by the metrics that matter most to your team.
The best part? You don’t need a data team to make sense of it. Whether you’re in marketing, e-commerce, or product development, Arbelle’s intuitive dashboard gives you a clear view of how virtual try-on is impacting your business and where to optimize for even better results.
Why integrate a virtual makeup application?
Integrating a virtual makeup try-on into your beauty brand’s digital strategy is more than just adding a new feature. It’s about enhancing the entire customer experience. It’s a business growth strategy.
By offering an interactive and personalized way for customers to explore products, you can significantly increase engagement and drive conversions. Here’s how we can tailor our solution to fit your brand perfectly.
✧ Stand out with a top-notch shopping experience
Integrating a virtual makeup try-on app helps your brand rise above the noise.
This technology not only complements your existing sales and marketing channels but also offers customers an additional, engaging way to explore your products. And all without even touching the products physically.
The experience feels seamless, premium, and native to your brand. And you can track how well it works.
The try-on experience is designed to align seamlessly with your brand’s unique look and feel, ensuring that every interaction remains consistent and native to your brand’s identity.
By offering this innovative tool, you create a more cohesive and memorable shopping experience that sets your brand apart.
✧ Drive customer engagement and purchase decisions
The integration of virtual makeup try-on technology does more than just enhance the user experience; it significantly boosts customer engagement.
Virtual try-on turns product discovery into a fun, interactive experience. Customers spend more time exploring your offerings and move faster toward a purchase, especially when they can see products on themselves and trust what they see.
Combined with real-time analytics, you gain a deeper understanding of how these experiences are driving action, so you can keep improving them.
✧ Enhance brand loyalty and customer retention
Integrating a virtual makeup try-on not only enhances the shopping experience but also strengthens customer loyalty and retention.
By offering a virtual try-on that’s visually branded, data-driven, and consistently smooth, you create a strong connection between customers and your brand, leading to higher repeat visits, more purchases, and long-term loyalty.
Integrate seamlessly today, grow steadily tomorrow
Integrating virtual makeup try-on with Arbelle is more than just adding a new feature. It’s adding a strategic advantage.
You get an experience that looks and feels like your brand, works effortlessly across channels, and comes with built-in insights to help you grow smarter.
Want to see it in action?
Let’s make virtual try-on part of your business strategy.
Contact us and get a seamless, flexible, and analytics-ready solution tailored to your goals.
Make every interaction count with smarter virtual try-on
Launch a seamless, branded experience your customers will love – and track the results that matter.
