Are beauty conferences still worth it? Absolutely.
According to research, 82% of trade show attendees have purchasing authority, and 92% come specifically to discover new products – making these events a direct route to potential customers and invaluable insights.
Meanwhile, according to our Cosmetics Industry Report, the global beauty sector is on track for record expansion, driven by the growing consumer demand for sustainability and innovation.
As these shifts intensify, the most effective way to stay ahead is by connecting with key stakeholders and uncovering emerging trends in real time – all of which you can do at the industry’s top beauty trade shows and conferences.
At Arbelle, we’ve got a packed calendar for 2025, so let’s dive into the biggest beauty events we’ll be attending and why you should join us.
1. Cosmoprof Worldwide Bologna
- When: 20-23 March
- Where: Bologna, Italy
About: A globally recognized event, Cosmoprof Worldwide Bologna marked its 55th edition in 2024, spanning 160,000 square meters and attracting over 248,500 visitors alongside 3,012 exhibitors from around the globe. With a legacy exceeding 50 years, it stands as the foremost global event uniting every facet of the beauty industry.
Why attend: You’ll witness product launches, cutting-edge technology demos, and educational sessions that shape the beauty landscape worldwide. Covering everything from raw materials and packaging to makeup, skincare, haircare, and fragrances, Cosmoprof lets you discover breakthrough solutions, network with key stakeholders, and forge strategic business connections.
2. BeautyIstanbul
- When: 8-10 May
- Where: Istanbul, Turkey
About: Strategically positioned between Europe and Asia, BeautyIstanbul is an international exhibition uniting top manufacturers, brands, and suppliers across cosmetics, beauty, hair, cleaning, private label, packaging, and ingredients. In its 5th edition in 2024, it brought together 1,162 exhibitors from 67 countries, underscoring its global reach and impact on the beauty industry.
Why attend: Attendees can tap into emerging consumer trends, discover unique product formulations, and connect with distributors. Moreover, by connecting with key decision-makers, exploring new product offerings, and engaging in cross-border collaborations, brands can uncover fresh insights, form strategic partnerships, and stay competitive in a rapidly evolving market.
3. MakeUp in Paris
- When: 18-19 June
- Where: Paris, France
About: MakeUp in Paris is a premier event for both indie and prestige brands, as well as distributors, held at the heart of the world’s beauty capital. This immersive gathering is designed to spark creativity, showcase the latest innovations, and connect you with key suppliers – ensuring you’re well-equipped to shape the future of skincare and makeup.
Why attend: You’ll have direct access to top suppliers from Europe, Asia, and the Americas offering ingredients, formulations, packaging, and turnkey services. Whether launching a new line or expanding an existing brand, MakeUp in Paris provides real-time industry insights, expert-led sessions on forecasting and market trends, plus invaluable networking opportunities to help propel your business forward.
4. Tones of Beauty
- When: 30 June -1 July
- Where: London, UK
About: Tones of Beauty claims to be the UK’s only professional trade show dedicated to multicultural beauty, uniting over 4,000 beauty professionals and 200+ global exhibitors. This event offers the perfect platform to connect with key decision-makers, discover cutting-edge brands, and explore emerging opportunities in an ever-evolving industry.
Why attend: Perfect for brands committed to expanding their multicultural range or reaching new consumer segments overlooked by mainstream beauty. Immerse yourself in carefully curated stages and interactive zones designed to spark growth and collaboration. From panel discussions and expert presentations to hands-on showcases, you’ll gain fresh perspectives on beauty trends, access visionary ideas for brand expansion, and forge valuable connections shaping the future of multicultural beauty.
5. MakeUp in NewYork
- When: 17-18 September
- Where: New York, NY, USA
About: MakeUp in New York is a premier event uniting innovative cosmetic suppliers with leading makeup and skincare brands. It showcases the latest developments in ingredients, formulations, packaging, and turnkey services from Europe, Asia, and the U.S. – all in one place.
Why attend: Discover emerging product lines, attend hands-on workshops on color cosmetics, and gain real-world insights from success stories and research studies. This event is ideal for forging valuable partnerships with experts and learning practical strategies to elevate your brand’s competitive edge. No matter if you’re focusing on small-scale production or ready to expand globally.
6. Innocos Geneva
- When: 22–24 September
- Where: Geneva, Switzerland
About: Innocos Geneva is a specialized beauty conference focusing on eco-conscious product innovation, sustainability, and clean beauty formulations.
Why attend: Through keynotes, panels, and interactive workshops, attendees gain access to high-level networking opportunities and thought leadership discussions that can redefine brand strategies for global expansion. It’s Ideal for brands eager to stand out with environmentally–friendly solutions and build strong relationships with retailers and suppliers committed to sustainable practices.
Additional must-attend beauty trade shows in 2025
Black Beauty Expo
⦿ Atlanta, GA, USA | 2 February, 2025
Dedicated to celebrating and elevating Black beauty professionals. Attendees can attend educational sessions on hair, makeup, and fashion, while networking with creative entrepreneurs across multiple industries. Black Beauty Expo may be finished by the time you read this, but just a reminder to keep in mind when planning for next year.
BeautyMatter: Future50
⦿ New York, NY, USA | 3 April, 2025
Future50 is a curated summit spotlighting the next-generation beauty innovators, connecting cutting-edge brands with key investors, retailers, and strategic partners. Connect with them, explore cutting-edge trends, and enjoy keynote presentations and panel discussions geared toward shaping the future of beauty.
IBS – International Beauty Show
⦿ New York, NY, USA | 23–25 March 2025
⦿ Las Vegas, NV, USA | 21-23 June 2025
As the industry’s longest-running beauty show, IBS showcases wellness, spa, and professional beauty innovations. Expect hands-on classes, product demos, and deals from top brands.
Cosmoprof North America
⦿ Las Vegas, NV, USA | 15–17 July 2025
⦿ Miami, FL, USA | 27–29 January 2026
A leading B2B beauty event in North America, offering unparalleled networking, trend insights, and opportunities to connect with international distributors and retailers. It spotlights the best in skincare, haircare, nail care, toiletries, fragrances, organic products, tools, and accessories with an exclusive look into top beauty trends and innovations.
Cosmoprof Asia
⦿ Hong Kong, China | 11–14 November 2025
Cosmoprof Asia is a premier trade show spotlighting Pan-Asian beauty trends. Ideal for brands seeking to expand or discover the latest innovations in the Asian market.
Ready to connect and transform your beauty brand?
We’d love to connect with you at any of these events to discuss how our strategies and solutions can help you thrive in 2025 and beyond.
Meet up with us at any of these beauty trade shows, and you’ll get to experience our live demos first-hand:
- try on all kinds of makeup products and looks via our Virtual Try-On or
- discover your ideal foundation shade match via our Shade Finder
If you’re wondering how your foundation product line measures up to the growing demands for inclusivity in beauty, make sure to ask for your custom Foundation Inclusivity Analysis. We’ll guide you through it live on the spot.
Plus, you’ll get exclusive first access to our newest features and products, designed to help you expand your product range, reach a broader audience, and boost your sales.
Schedule a meeting with our team to explore partnership opportunities, exchange insights, and discover exciting ways to collaborate.
We look forward to seeing you on the beauty circuit in 2025!
Schedule a conferece meetup
Contact us to schedule a meeting at any of the conferences or to request further information. We’re happy to help!
