Foundation quiz vs. AI foundation match_Arbelle

Foundation quiz vs. AI foundation match: How to give your customers the best results


With a myriad of foundation shades and formulations available, customers often find themselves overwhelmed, leading to mismatched shades and unsatisfactory results.

Traditionally, foundation quizzes have been the go-to method for helping customers find their perfect match.

However, with advancements in artificial intelligence, a new era has dawned with AI foundation match tools revolutionizing the way customers find their ideal foundation.

In this article, we’ll explore why choosing an AI foundation finder over traditional foundation quizzes is the key to providing your customers with the best results.

The evolution of foundation matching: Traditional quizzes vs. AI

Traditional foundation quiz: The old way

Foundation quizzes have long been a staple in the beauty industry. These quizzes typically ask a series of questions about a customer’s skin type, undertone, preferred coverage, types of shades (e.g. honey, olive, neutral, rose…), and other personal preferences. Based on the answers provided, the quiz would suggest a few foundation options that might be a good fit.

While foundation quizzes have helped many customers find suitable foundations, they come with significant limitations.

  • Subjectivity: The accuracy of the results heavily depends on the customer’s self-assessment. Misjudging their skin tone or type can lead to inaccurate recommendations.
  • Limited expertise: The accuracy of quiz results also depends on users’ ability to answer questions correctly. While most people know if their skin is dry or oily, determining undertones like warm or cool is more challenging. Advanced questions that are needed for precise recommendations require user expertise, making the quiz longer and more complex. 
  • Limited personalization: Traditional quizzes often rely on a predefined set of questions and answers, which can result in generic recommendations that do not account for the unique characteristics of each individual’s skin.
  • Time-consuming: Completing a detailed quiz can be time-consuming, and customers may abandon the process midway if it feels too lengthy or complex.
foundation shade quiz_Arbelle

AI foundation match: The new era

Enter the AI foundation match tools, a game-changer in the beauty industry.

Leveraging the power of machine learning and advanced algorithms, AI foundation match tools provide a more accurate, efficient, and personalized experience. Here’s why AI foundation match is superior.

  • Enhanced accuracy: AI tools analyze a vast array of data points, including skin tone, to provide a precise foundation match. It’s not based on users’ expertise or subjective self-assessment of their skin, which reduces the margin of error associated with traditional quizzes.
  • Personalized recommendations: AI foundation match tools can offer highly personalized recommendations based on a customer’s unique skin profile. By analyzing factors such as skin tone and individual preferences, AI provides tailored suggestions that go beyond the capabilities of traditional quizzes.
  • Time-efficiency: AI-driven tools can deliver results in seconds, making the foundation matching process quick and hassle-free. Customers can find their match without having to answer a lengthy series of questions.
  • Better user experience: AI foundation match tools often come with user-friendly interfaces and interactive features, enhancing the overall user experience. 
  • Engaging try-on process: Moreover, virtual try-on options and real-time feedback make the process engaging and fun, allowing customers to see how different shades look on their skin instantly.

How AI foundation match works

The virtual foundation shade finder uses advanced machine learning algorithms and AI to provide a user-friendly experience. Here’s how it works.

  1. Image capture: Start by activating a camera on a computer or smartphone or by uploading a well-lit photo. This live feed or image is the basis for all further analyses.
  2. Analysis: The tool processes the image to estimate the skin tone using advanced algorithms. Accurate skin tone detection is crucial for the final result, so the tool carefully evaluates thousands of data points to determine the customer’s skin tone.
  3. Product recommendation: Using the analyzed skin tone, the tool compares it to a database of foundation shades and types to generate a personalized list of products that best match the customer’s specific complexion.
  4. Virtual try-on: Users can virtually try on the suggested products and shades instantly. This feature allows them to see how each product would look on their skin, helping them make a more informed purchase decision.

Why AI foundation match is the future

✧ Increase purchases, reduce returns

AI foundation match tools provide great accuracy and precision in finding the perfect foundation shade. By analyzing multiple data points and continuously learning from user interactions, AI ensures that customers receive highly accurate recommendations, reducing the likelihood of mismatched foundations. This, in turn, increases the likelihood of purchases and reduces the likelihood of returned products.


✧ Get a loyal customer base

In today’s fast-paced world, convenience is key. AI foundation match tools deliver quick results, saving customers time and effort. Whether shopping in-store or online, customers can find their ideal foundation in a matter of seconds, enhancing their overall shopping experience. Moreover, AI provides tailored product suggestions that cater to each customer’s unique needs.

And when your customers get what they need and want – they’ll click that “buy” button much more readily. And on top of that, they’ll be much more likely to recommend your brand to others.

Did you know?

When given personalized recommendations, 76% of consumers are more inclined to make a purchase and 78% are more likely to repurchase and recommend your brand.

✧ Create targeted and informed strategies

By gaining knowledge about the most popular foundation shades and types, your brand can make better decisions about inventory and product development.

This includes tracking the popularity of products and identifying which ones to add to your offerings in order to cater to a wider range of customers. Additionally, this information can also inform better and more targeted marketing strategies.

AI Foundation shade finder

Arbelle’s Shade Finder: Setting the standard

Recognizing the daunting challenges of finding a foundation match, Arbelle has revolutionized the beauty industry with the pioneering Shade Finder.

Because our Shade Finder is more than just a tool—it’s a testament to how technology can redefine beauty standards and make shopping for makeup a delight!

With its commitment to accuracy, inclusivity, and user satisfaction, it stands out as the best foundation shade finder currently on the market.

Verified by professional makeup experts and backed by rigorous testing, this tool delivers great accuracy and unprecedented inclusivity. Moreover, Arbelle’s Shade Finder leverages advanced AI technology and is designed around the Monk Skin Tone Scale, ensuring that every skin shade, from very light to very dark, is matched accurately.

This commitment to inclusivity and precision ensures that every customer can find their perfect foundation match, enhancing their overall shopping experience.


➥ How to begin your journey with Arbelle’s Shade Finder

Getting started is simple. Just reach out to us through our online contact form. Once you do, one of our friendly sales representatives will connect with you to discuss your needs and provide detailed information about our offerings.

You will also receive a free evaluation license that lets you explore our technology further.

Should you decide to fully integrate our solution, simply inform us, and we will assist you with upgrading your license to meet your specific requirements.

Shade Finder_Arbelle

Adopt AI foundation match finder today

The beauty industry is undergoing a significant transformation with the advent of AI tools. 

These innovative technologies, such as AI foundation matching, offer a superior alternative to traditional foundation quizzes. They provide enhanced accuracy, personalized recommendations, time efficiency, and an improved user experience.

By embracing AI foundation match tools, beauty brands can ensure their customers find the perfect foundation match, leading to increased satisfaction and loyalty.

So, as the technology continues to evolve, the future of foundation matching looks brighter than ever.

Beauty brands that leverage AI foundation match tools, such as Arbelle’s Shade Finder, will undoubtedly stay ahead of the curve, offering their customers the best possible results in their quest for flawless, radiant skin.

Contact us today, and we’ll help you on your journey towards success and customer satisfaction.

Get started today

Contact us, tell us what you need, and let our friendly sales reps help you explore our Shade Finder technology.