Personalized foundation recommendations: How to unlock the secret to a perfect skin tone match

The journey to finding the ideal, personalized foundation shade has long been a perplexing challenge for consumers worldwide.

But luckily, beauty and cosmetics are undergoing a transformative shift thanks to the fusion of technology and expert beauty insights. 

And so, finding a perfect skin tone match has transitioned from a daunting trial-and-error process to a streamlined, enjoyable experience.

Now, join us as we explore how the integration of AI is revolutionizing the way beauty and color cosmetics brands approach custom foundation recommendations. And, of course, find out how to ensure a skin tone match that feels truly personalized and inclusive.

The challenge of finding the right foundation

➥ Before: The traditional trial-and-error method

Historically, finding the right foundation involved navigating through a maze of physical testers and engaging in a time-consuming and often frustrating trial-and-error system

Consumers would spend a significant amount of money and time testing different shades, only to end up with products that didn’t quite match their skin tone. The lack of inclusivity in shade ranges further exacerbated the challenge, leaving many consumers without suitable options. 

personalized foundation recommendations_before after_Arbelle

Moreover, many beauty brands have attempted to simplify this process by offering foundation match quizzes. However, these quizzes are not without a fault of their own.  

First of all, they can be inaccurate due to their reliance on self-assessment, which may not always reflect the true characteristics of one’s skin tone. 

And the other issue is that they often lack user-friendliness, generally requiring consumers to answer 5-10 questions or even more. 

The effectiveness of these personalized recommendations, therefore, is compromised by the inherent limitations of self-reported data and the cumbersome nature of the quiz process. 

The failure to find a unique foundation shade that truly matches their skin tone can prompt consumers to abandon their purchase altogether, leaving them with a negative shopping experience.

This approach has, therefore, not only proven to be inefficient but it’s also led to a lot of waste, both in terms of product and consumer resources.

➥ The revolution: AI-powered personalized foundation recommendations 

The introduction of AI-powered personalized foundation recommendations marks a significant advancement in the beauty industry. 

This innovative approach utilizes sophisticated algorithms to analyze the user’s skin tone, taking into account factors that traditional methods cannot. Unlike physical testers or generic quizzes, AI technology offers a highly personalized and accurate match, effectively addressing the individual needs of each consumer. 


This technology has transformed the way consumers find their perfect foundation shade, making it a quick, accurate, and enjoyable process.

AI-powered personalized foundation recommendations, therefore, not only streamline the selection process but also enhance the overall shopping experience. And in turn, consumers are able to find their perfect foundation match with ease. 

This means that by leveraging AI, beauty brands can eliminate the guesswork and frustration associated with the traditional trial-and-error method, leading to increased customer satisfaction and loyalty. 

The revolution brought about by this method represents a new era in cosmetics, where technology empowers consumers to achieve their desired results without the previous hurdles. 

How AI foundation shade finder works

AI Shade Finder revolutionizes the way customers find their perfect foundation match, offering a swift and personalized matching experience within seconds. 

Leveraging advanced skin shade detection technology, it identifies each customer’s unique skin tone, enabling tailored product recommendations that seamlessly match their complexion. 

The process is remarkably simple and user-friendly, consisting of three easy steps

  • Activating the camera or uploading a well-lit photo 
  • Receiving customized product suggestions
  • Virtually trying on the recommended foundations

Moreover, Arbelle’s Shade Finder makes finding the right foundation not only easier and more accurate but also significantly more inclusive. Here’s how and why.   

➥ Inclusivity at its core

At Arbelle, we are the first ones to use the Monk skin tone scale in our Shade Finder to analyze users’ skin tones. It is the cornerstone of our solution. 


Unlike traditional shade finders with ranges that often overlook the vast diversity of human skin tones, the Monk scale provides an expansive framework that encompasses a wide array of skin tones. And this ensures everyone can find their perfect match. 

Arbelle’s pioneering use of the Monk scale in the virtual shade finder tool underscores a commitment to inclusivity, setting a new standard for the beauty industry.

Benefits of personalized foundation recommendations 

✧ For consumers: A seamless beauty experience

The use of AI for custom foundation recommendations offers a multitude of benefits for consumers. 

  • It saves time and money by eliminating the guesswork and providing accurate matches on the first try. 
  • Additionally, it ensures that everyone, regardless of their skin tone, can find a foundation that looks natural and feels right. 
  • Moreover, it introduces a more hygienic method of finding the perfect foundation, as it removes the need for shared physical testers. This reduces the risk of bacterial transfer and ensures a cleaner, safer beauty selection process.
  • Overall, this technology-driven approach enhances the beauty shopping experience, making it more personalized, efficient, and satisfying.

✧ For brands: A competitive edge

For beauty and color cosmetics brands, incorporating AI foundation match technology into their offerings can provide a significant competitive advantage. 

  • It enhances the brand image by showcasing a commitment to inclusivity and innovation. 
  • Additionally, it can lead to increased customer satisfaction and loyalty, as consumers are more likely to return to brands that offer personalized solutions and cater to their specific needs. 
  • Moreover, the data collected through these AI systems can provide valuable insights into consumer preferences, helping brands refine their product offerings and marketing strategies.

The beauty and cosmetics industry is undergoing a remarkable transformation, fueled by the rapid advancement and integration of artificial intelligence (AI). 

Recent data highlights the exponential growth of AI in this sector, with the market size expanding from $3.27 billion to an anticipated $3.97 billion in 2024, marking a compound annual growth rate of 21.5%. Even more striking, projections indicate a surge to $8.1 billion by 2028, at a continued impressive growth rate of 19.5%. 

This surge is attributed to multifaceted applications of AI, including product formulation, content creation through AI, augmented reality (AR) in shopping experiences, smart beauty devices, and data-driven personalization, among others.

cosmetics industry report_AR benefits_Arbelle

In this evolving landscape, color-matching technologies and virtual try-on capabilities stand out as major trends, offering consumers a more personalized and immersive shopping experience. These innovations are part of a broader movement towards personalized beauty recommendations and AR-based content creation, which are set to redefine consumer interactions with beauty brands.

Moreover, the impact of personalization in beauty is underscored by compelling consumer feedback

  • 76% of consumers are more inclined to make a purchase when presented with personalized recommendations
  • 78% show a higher likelihood of repurchasing and recommending a brand that offers personalized experiences. 

This data not only highlights the demand for customized beauty solutions but also underscores the potential for AI to enhance customer loyalty and brand advocacy.

➥ Read our extensive 2024 cosmetics industry report for more
data and insights.

As we look to the future, the foundation matching process is set to become even more sophisticated and tailored to individual needs. With AI-driven technologies, consumers can expect a seamless and highly personalized experience.

This trend towards personalization, powered by AI, promises to not only elevate the consumer experience but also drive significant growth and innovation within the beauty and cosmetics industry.

Revolutionize your brand with AI-driven personalization

The integration of AI technology into the process of finding the perfect foundation shade represents a monumental shift in the beauty industry. 

It offers a solution to the longstanding challenge of achieving a personalized skin tone match, making the experience more inclusive, efficient, and enjoyable for consumers. For beauty and color cosmetics brands, embracing this technology not only enhances the consumer experience but also provides a pathway to greater innovation and market differentiation. 

As we move forward, the fusion of technology and beauty expertise will continue to shape the future of cosmetics, ensuring that everyone can unlock the secret to the perfect foundation match.

And if you want to be part of it, too, don’t hesitate to contact us today.

Try AI shade finder today

Unlock the potential of a virtual foundation try-on and let your beauty brand thrive.