The best virtual makeup software in 2024


90% of Americans and 93% of Gen Z expect and want to use virtual try-on tools for shopping. 

This means that virtual makeup software has now become a pivotal part of their journey and your business strategy.

And as we step into 2024, the sophistication of virtual makeup solutions has reached new heights, offering unparalleled realism and customization.

This article, therefore, delves into the top virtual makeup software options, highlighting their unique features and main advantages.

Several companies stand out for their solutions, catering to different aspects of virtual makeup. Here, you’ll find a breakdown of some of the notable providers and how to choose the best one for your business needs.

1. Arbelle (powered by Visage Technologies)

Arbelle, a pioneer in AR/AI beauty technology, leverages advanced computer vision and machine learning technology, along with Visage Technologies’ FaceTrack, to provide top-tier virtual makeup software.

Founded over two decades ago by a team of esteemed computer scientists, Visage Technologies has been at the forefront of innovation in computer vision and artificial intelligence. Since 2002, our proprietary AI technology has been honed to perfection, specifically focusing on the face, earning the trust of hundreds of global clients, including renowned beauty brands.

Recognizing the shift towards online consumption and the growing demand for personalization, in 2019, we introduced a specialized virtual makeup SDK to empower beauty brands in creating immersive virtual makeup experiences. Finally, we unveiled Arbelle, a culmination of years of expertise and partnership with visionary cosmetic brands, designed to revolutionize the way beauty products are discovered, tried, and purchased.

Arbelle merges unparalleled AR technology with a new era of beauty exploration, setting a new standard in the virtual makeup domain.

It’s renowned for its real-time face tracking, 3D rendering, and easy integration, making it the subtly superior choice for developers seeking a balance of performance, realism, and user accessibility.

Arbelle’s technology ensures that each user can discover and visualize how different products and color combinations look on their unique features, making it a valuable tool for both consumers and brands.

Main pros:

    • Exceptional real-time face tracking ensures makeup fits perfectly from various angles.

    • Realistic 3D rendering of makeup products for optimal user experience.

    • Supports a wide range of makeup features with seamless integration across platforms.

    • Designed for easy customization, allowing brands to tailor the experience to their specific audience.

2. Banuba

Banuba has made a mark in the virtual makeup space with its augmented reality solution known as TINT. This platform extends beyond virtual makeup try-ons to include an array of face filters and 3D mask solutions, offering a comprehensive suite for digital beauty experiences.

Through TINT, Banuba leverages AR technology to present makeup products in a virtual setting, allowing users to explore and experiment with beauty looks in real-time.

Main pros:

    • Diverse AR features for a complete virtual beauty experience.

    • Fast and accurate performance across platforms.

    • Good support for both mobile and web applications.

3. ModiFace

ModiFace is an example of another good solution in the realm of virtual makeup try-on technologies, underpinned by its suite of AR-powered beauty solutions. The startup, which was strategically acquired by L’Oréal, has since been instrumental in developing virtual makeover applications for various L’Oréal subsidiary brands.

Its range of makeup features spans across lips, eyes, cheeks, face, and brows, offering users a holistic virtual beauty experience.

Main pros:

    • Extensive product catalog from leading beauty brands.

    • Personalized recommendations available.

4. Perfect Corp

Perfect Corp‘s virtual makeup software is called YouCam Makeup. It extends beyond virtual makeup to include skincare routines and hairstyle changes, offering a comprehensive suite for beauty brands.

It offers a range of virtual makeup products, styles, and additional features like hair color and jewelry try-ons. The platform supports experimentation with various looks and caters to the changing needs and preferences of its users. It aims to provide realistic and personalized virtual try-on experiences.

Main pros:

    • Wide range of virtual beauty tools.

    • Real-time effects for an engaging user experience.

    • Extensive product library for virtual try-ons.

5. Revieve

Revieve‘s virtual beauty makeover software stands out in the digital beauty landscape for its wide array of products, shades, and textures in categories such as lipsticks, eyeshadows, and blushes.

Their technology offers a way for users to see the effects of different products and shades on their appearances, which could be useful for individuals and brands making beauty decisions.

Main pros:

    • Offers personalized recommendations.

    • The SDK offers a wide product range.

    • Skin analysis for informed skincare choices.

Which virtual makeup software to choose in 2024?


Each of these virtual makeup solutions has its unique strengths. The ultimate choice will depend on your needs and objectives, including the desired features, platform support, and customization capabilities.

If you’re looking to integrate virtual makeup features into their apps or services, it’s crucial to consider the following:

  • Can I count on timely customer support when needed?
  • Will my data be safe?
  • Will my technological and other business needs be met and prioritized?
  • Will I be able to request customizable solutions?
  • Does my chosen provider offer innovative, advanced, and adaptable solutions?

➥ You can find more helpful advice on finding a beauty technology partner in this article.

Whether you aim to provide a comprehensive virtual beauty experience, focus on specific aspects like hair coloring or skincare analysis, or need a solution that supports wide platform compatibility, there’s an SDK that fits the bill.

Why Arbelle’s virtual makeup software stands out

Each virtual makeup software brings something unique to the table. Arbelle, however, distinguishes itself through its seamless blend of technological sophistication and user-centric design.

Powered by Visage Technologies, it ensures an immersive virtual beauty makeover software experience. And what’s more, it does so with a level of finesse that resonates with both developers and end-users. Its ability to accurately track facial movements in real-time and render makeup products with lifelike precision offers a virtual try-on experience that closely mirrors real life.

In addition to the core offerings, Arbelle has introduced the Shade Finder. It’s a tool designed to help users find their perfect foundation shade match effortlessly. This innovative feature simplifies the process of selecting the right product shades, enhancing the customization and personalization of the virtual try-on experience.

Now, let’s go back to some of the standout features of Arbelle’s virtual makeup software.

➥ Colors and finishes

Accuracy in color matching is paramount. Arbelle’s SDK excels in replicating the exact shades of makeup SKUs, ensuring the virtual application mirrors the physical product flawlessly.

This fidelity not only elevates the customer experience but also empowers beauty brands to showcase their products with confidence, knowing their offerings are represented authentically and accurately.

➥ Platform integration


Our technology can be integrated into practically any device with a camera. Meaning, users can try on makeup anytime/anywhere, whether it’s through their webshop, mobile app, or in-store solutions.

➥ Advanced rendering

The cornerstone of our realism lies in our superior facial tracking technology. By accurately mapping facial points in real time and minimizing jitter, we ensure that virtual makeup applications are indistinguishable from their real-life counterparts.

➥ AR makeup features


Arbelle doesn’t just stop at the basics. Our SDK supports an extensive range of AR makeup features, including:

    • Foundational elements: Foundation, face paint, concealer, and contour.

    • Enhancements: Blush, highlighter, eyeshadow, eyeliner, and mascara.

    • Finishing touches: Eyebrow styling, lipstick, lip gloss, and lip liner.

    • Complete looks: Ready-made looks that cater to various styles and occasions.

Each feature is accompanied by unique finishes like shimmer, glitter, glossy, matte, metallic, and satin, adding depth and versatility to the virtual try-on experience.


➥ To see Arbelle in action, read our case study here and discover how we helped City Lab Cosmetics create a bespoke virtual lipstick try-on experience.

Choosing your ideal virtual makeup software

Selecting the right SDK is crucial for brands aiming to capitalize on this digital transformation. And while ModiFace, Banuba, Perfect Corp, and Revieve each offer compelling features, Arbelle emerges as a subtly sophisticated choice due to its nuanced approach to virtual makeup.

Choosing Arbelle as your beauty technology provider means choosing a partnership that values quality, innovation, and customer success above all.

Our beauty AR solution is more than just a virtual makeup SDK. It’s a comprehensive solution designed for brands that aim to lead in the digital beauty revolution.

By prioritizing realism, customization, and client success, Arbelle sets itself as the subtly superior choice for any brand looking to offer a personalized, engaging, and authentic virtual makeup experience.

Reach out to us anytime to find out how we can help your brand, too.

Get started with our virtual makeup software

Contact us today, and we’ll help you create the optimal virtual makeup experience for your app, website, or smart mirror.